What happens to search in an AI era?

Overview

Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search — and putting pressure on Google’s dominance. In this episode of Today in Tech, host Keith Shaw speaks with Thais Castello Branco, Head of Marketing and Strategy at Exa, about how AI is transforming how we search, how businesses are adapting, and what the future of discovery looks like.

🔍 Key topics include:
* Why AI tools are replacing Google for many users
* How SEO is evolving into GEO
* The role of AI agents in future search models
* What businesses must do now to adapt their content strategies
* The generational divide in search behavior

📌 Whether you're a business leader, digital marketer, or just curious about how AI is redefining information discovery, this is a must-watch episode.

#AIsearch #ChatGPT #GoogleSearch #SEO #GEO #GenerativeAI #TodayInTech #AIagents #DigitalMarketing #SearchEngine

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